You have probably experienced those moments when people are not buying your products. Maybe you are experiencing it for only a couple of days, or worst case scenario: For a couple of months/years. If you are on the fence about giving up: Don’t!
There are many reasons why people are not buying my products, and I am totally okay with that. Not everyone likes the products I create, but there are people out there that do like my products and purchase them.
Believe me: There are people out there that want to buy your products. They just need to notice you.
We probably all wish we could wave with a magic wand to increase our Etsy sales. But what if I told you that instead of a magic wand, I have three proven methods to triple your Etsy sales? Yes, even for your unique shop!
If you implement the strategies I listed down below today, it will affect all your tomorrows. Let’s take a look at the three proven methods that will triple your Etsy sales.
Psssssst! Planning to open an Etsy shop? Click here to get started with 40 free listings.
Looking for part 2? Here you go.
Improve your Product Photos
Let’s start with the essential element to triple your Etsy sales: Photography. High-Quality photographs are crucial to increasing your product sales. And no, you don’t need an expensive DSLR to shoot professional photos. Keep on reading to find the solution.
But first, why are High-Quality photographs necessary to sell more products on Etsy? Because your pictures are the first thing, people see when they are browsing through products on Etsy. Not your title, but your photography.
People convert photos 60.000x faster than text. That means it takes about 20 milliseconds for a person to decide if they want to buy your product or not, based on your photographs.
This kind of works like the ‘’Law Of Attraction’’. If your photography sucks, people automatically assume that your products suck too.
Let me take you on a trip to memory lane (I prefer to call it mistake lane) to show you how my product photos looked before I started paying attention to professional product photography.
Yep. That is how my product photos used to look. And yes I am ashamed of this. This picture is the only bad quality photo I still have left on my computer, and I only use it for bad examples like now.
But it is not like that anymore. I pay a lot of attention to my product photos, and now my pictures look like this:
Tips to improve your photography
Don’t worry; I am not going to tell you that you have to spend thousands of dollars on a DSLR, a professional photographer, on stock photos, etc. You can shoot your own professional product photos (Yes you can!). And I will give you a few options how:
As some of you already know, I am specialized in iPhone photography. I even wrote a book about it called iCapture. I shoot most of my product with my iPhone camera because I want to show people that it doesn’t matter what camera you own for product photography.
I wrote a lot of blog post about iPhone Photography. Here are some of them that will help you to improve the quality of your product photos:
- Part 1: How to capture professional photos with your iPhone camera
- Part 2: The five key elements you need for capturing better iPhone photos
- Part 3: How I edit my Instagram photos with Snapseed
- Part 4: How I edit all of my Instagram / iPhone photos in one minute
Pssst! All those blog posts have a freebie included 😉
Speaking of free stuff: If you want to expand your iPhone Photography knowledge even more beyond blog posts, then You Can Capture is perfect for you.
You Can Capture is a free email course that will teach you even more about iPhone Photography. So after you have read the blog post I listed above, you should enroll in You Can Capture as next step. And did I already mention it’s free?
If you can invest in an eBook, I recommend you to invest in my signature eBook iCapture.
iCapture is a step-by-step eBook that will teach you how you can improve your product photographs with just your iPhone camera.
This eBook will teach you:
- Composition & Styling tips
- The hidden iPhone camera features (Yes they exist!)
- How to use the right lighting for your photos
- How to edit your photos
- How to export your photos
- And more tips
Before people see your product photos; They need to find you first. That is the moment where you need keywords. You want to make sure that you are on the first page of the search results when people are searching for a product you sell.
Let’s take my ‘’Why Have Pumpkin Spice When You Can Have Real Coffee’’ T-Shirt as an example to make everything easier.
With keywords, you always have to keep in mind; Where will my ideal customer search for?
Let’s take a look how I listed this T-Shirt. This T-Shirt is obviously for coffee lovers who hate Pumpkin Spice. That is why I made sure that I included similar keywords in my product title.
Since I know that someone who stumbled upon this T-Shirt hates Pumpkin Spice, I made sure I included keywords like Pumpkin Spice Hate, Real Coffee, Starbucks Hate, Unisex T-Shirt, Graphic Tee.
This means, when someone types in Unisex T-Shirt Pumpkin Spice Hate, my T-Shirt will appear on the first page in the search result.
The trick with keywords is to be as specific as possible. The more specific you are, the higher your product will rank in search results.
Let me explain it to you:
T-Shirt 1 has Keywords like Pumpkin Spice Hate, Real Coffee, Starbucks Hate, Unisex T-Shirt, Graphic Tee. T-Shirt 1 has specific keywords, which means T-Shirt 1 will end up high in search ranking.
T-Shirt 2 only has the keywords like Pumpkin Spice T-Shirt. This T-Shirt will end up low in search ranking.
Keep in mind that both T-Shirt 1 and T-Shirt 2 are the same product. These T-Shirts only have a different title and keywords.
Let’s take a girl named Brooke for example. Brooke hates Pumpkin Spice, but she loves unisex T-Shirts. She goes to Etsy, and she searches for Unisex T-Shirt Pumpkin Spice Hate. This is what will happen:
T-Shirt 1 will rank on the first page of the search results. That is because Brooke used keywords that are included in the product title of T-Shirt 1.
T-Shirt 2 will rank probably on page 23. That is because T-Shirt 2 is not specific enough with keywords. Personally, I don’t even look further than page 1 on Google, so I don’t believe someone ever went to page 23 on Etsy if their ideal product is already or page 1, maybe 2.
Tips for writing converting keywords:
- Use keywords people will actually search for (We already discussed this above)
- Be specific. Don’t use poetic or flowery words. People won’t search for that.
- Use the same keyword in your Title, Description, and Tags (The keyword Pumpkin Spice Hate is used in my Title, Description, and Tags)
- List every detail (Think about color, size, material, where is it for, who is it, etc.)
- Use all your tags to rank higher (Etsy gave you 13 tags for a reason. Not to just use 3 of them)
Promote your products
Your keywords will help you to make sure you will get found on Etsy, but how do you make sure people outside Etsy (Like Facebook, Instagram, and Pinterest) will see you? Right! By promoting your products. And no, you don’t have to spend a ton on ads. Not even a dime if you don’t want to.
Promote on Facebook:
There are three ways to promote your products on Facebook:
- On your timeline: You can share your products on your timeline for your friends. You never know which of your friends is looking for a product that you create *wink wink*
- On your Facebook page: If you have a Facebook page for your products, why not share your products there? People like your page because they are interested in your products, which means that you have a higher chance of product sales.
- In Facebook Groups: There are a ton of groups out there which allow you to promote your products. But don’t go there just to bombard that group with your products. Be a resource. People are more likely to buy from you if they trust you. And don’t forget to read the group rules first to avoid to get banned.
Promote on Instagram:
I use my Instagram account mostly to promote my products (Let’s be buds!). I post twice a day. For that, I use a time-saving scheduler called Iconosquare. Iconosquare is an Instagram scheduler that allows you to plan all your Instagram content in advance. In this way, you can see how your feed will look like, and it will save you a lot of time (So you can focus on designing new products hehe).
Here is how the scheduler tool of Iconosquare looks like:
But that is not the only thing Iconosquare can do for you. Here are some other features of Iconosquare:
- Community overview: See your follower growth, how many followers your followers have, how active your followers are, gender, and where your followers are located (This is ideal for shipping details, or maybe a free shipping offer)
- Engagement overview: Best time to post, Which hashtags perform best, average likes, even which filters perform the best
- Comment Tracker: You can also react to comments in Iconosquare itself. This is a huge time saver for your business.
You are probably thinking: With all those features, Iconosquare will probably cost $100/month. Well, I am about to blow you off your chair: Iconosquare is only $9/month. Yes for real. For just $9/month, you will get all the features of Iconosquare listed above.
Promote on Pinterest
90% of my blog traffic comes from Pinterest, and so does my traffic from my Etsy shop. If you don’t own a Pinterest account yet, drop everything that you are doing and start creating an account. (And why not become buds!)
There are two ways to promote your products on Pinterest:
- Create boards with your products pinned on it (Like I did here!)
- Pin your products on Etsy group boards
If you want to generate a lot of traffic from Pinterest, I suggest you pin around 30-50 times a day and a few times to a group board.
But Chelsea, again; I don’t have time for that!
Let me introduce you to my favorite Pinterest scheduling tool: Boardbooster.
Boardbooster is a Pinterest scheduler that allows you to schedule your pins. This means that you add your pins to a queue, and Boardbooster will add those pins to your boards at an optimized time. You can even decide how many pins you publish a day. Let’s say you want to pin 30 pins a day. You spend 20 minutes to add 300 pins to your Pinterest queue. This means you have scheduled enough pins for ten days.
And to make things even better, You can automatically schedule your pins to group boards. That means that you don’t have to go back to group boards every day to pin your pins on those boards again.
Other Boardbooster features:
- Streamline your group board contribution: If you have created a group board, you can quickly check if your contributors are following the rules.
- Improve pin quality: Test if your pins have broken links, duplicated, etc. and remove them with one click.
- Optimize your strategy: See your best time to pin, Follower growth, board performance and more.
And again: This tool doesn’t cost a fortune! The pricing plan starts at $5/month for 500 pins. This means you can schedule 16 pins a day. And to make it even better: There is a free trial available!
Since you should pin 30-50 pins a day, I recommend you to start with the $10/month plan. This allows you to schedule 1.000 pins, which means you can schedule 33 pins a day.
Want to learn more about making money with Etsy? Why not follow my Pinterest profile. I have tons of Etsy related pins 😉
Those were the three proven methods to triple your Etsy sales today. I hoped these tips were useful for you. These methods work both for beginner and professional Etsy sellers.
Planning to open an Etsy shop? Click here to get started with 40 free listings.
Here is a small recap of the Products and Resources I mentioned:
- Check out my Etsy shop
- Read the iPhone Photography Blog post series
- Enroll in my free email course You Can Capture
- Purchase my Signature eBook iCapture
- Purchase the Pumpkin Spice Hate T-Shirt
- Open your Iconosquare account here
- Sign up for Boardbooster here
- Get 40 free Etsy listings here
What is your favorite tip to triple your Etsy sales? Let me know!
Lots of love,
Keep on reading >> 3 More proven methods to triple your Etsy sales today