When you become a freelancer, you probably have heard these words: ‘’Get a website.’’ I couldn’t agree more on that opinion. You need to make sure your art gets noticed. But you also want to generate a lot of visitors to your website that are not just visitors, but fans.
Your solution: Start a blog.
But wait, a blog is only for those lifestyle bloggers who share their clothes, make-up, and food all day, right?
Nope. A blog allows you to build a loyal and engaged audience. Loyal fans lead to more shares of your content and artwork, and fans are more likely to purchase your artwork.
Doesn’t sound too complicated at all right? The only thing you need for a killer blog is a blogging platform and some great blog post ideas.
For blogging, I recommend Squarespace. I recently switched from Wordpress to Squarespace, and I couldn’t be more relieved when I made the switch.
Now you have a fantastic website platform; it is time to write some blog post. But what on earth do you need to blog about? Those daily posts about how you spend your day aren’t converting that much.
People don’t care about what coffee you ordered at Starbucks, and that you did the laundry. It is not you, but unless you are Kim Kardashian, people don’t care what you do on a daily basis, unless they will learn from it.
Are you already having an A-ha moment?
Here is an easy rule of thumb: People are selfish. They only want to read your blog if it benefits them.
To make it easier: You are not reading my blog because you want to know that I just ate my lunch (it was a tuna sandwich in case you do care), you are reading this article because you want to know ten blog post ideas you can write as a digital artist.
When it comes to blogging, don’t blog for yourself, but blog for your audience. Teach them something.
So, where should you exactly blog about as a digital artist? I am glad you asked. I have generated ten blog post ideas for you + a detailed blueprint for you to follow of each blog post I am suggesting.
1. Share your favorite tools
When you are a qualified digital artist, you might get this question on a daily basis: ‘’What tools do you use?’’. Instead of answering every dm/email/comment separately, why not redirect them all to one different blog post?
Write a blog post with all the tools you use for digital painting. From your pencil for sketching to your digital drawing tablet. Used multiple items of the same category before? Write a comparison.
People who admire you most of the time want to become as good as you in digital painting. They want to use the same tools as you, in the hope they will become as good as you. From now, you can redirect everyone who is asking you about the tools to your new blog post. It will save you time too with answering messages.
Pro tip: Make sure to add your affiliate links to the blog post to make a small commission if people decide to purchase products through your link.
2. A roundup post of your favorite artists
I wrote a blog post like this topic recently, and these kind of blog posts will give you a significant boost. I wrote a blog post about ‘’10 Digital artists share the things they wish they knew when they started digital painting’’. In this blog post, I collaborated with ten digital artists that shared their digital painting mistakes when they started digital art.
Why this worked so well:
I pitched ten artists, from 600 to 250K(!) followers on Instagram, if they wanted to write a short message for my blog. It worked for them because they would get some exposure to my blog, and it took only 5 minutes of their time. Remember: People are busy. When you are asking them if they want to do something for you for free that takes up 30+ minutes; chances are higher they will say no.
This worked so well for me because the article was published on MY blog. Whenever they shared it, all the traffic led to my blog. My traffic peaked, and I got some awesome high-engaged Instagram followers. The reason those followers were already high-engaged is because they are sharing the same interest with me: Digital painting.
3. Your journey
My third blog post idea for digital artists is: Share your journey. What did you do to become the person that you are now? How did you started digital drawing? How did you become an artist? What were your thorns and what where your roses? How many times have you hit rock bottom until you could finally say: I made it!?
Make sure to be as honest as possible. A lot of people are only sharing the good sides of becoming an artist, but when you don’t share the negative parts, people are going to think it is all fun and games, and that they are doing something wrong the second they make a mistake.
In my previous business when I was blogging about Etsy, I have been almost going bankrupt like five times, and I am NOT ashamed of that. If I didn’t almost went bankrupt, I wouldn’t be blogging about what I am blogging about now.
4. A process of your artwork
This one goes hand in hand with blog post idea number one. Not only want people to know which products you use, they also want to see how you use them. What are the steps you take when you make digital art? Are you doing it in phases/sessions?
For example: Share every step you take when you are making digital art. From sketching to exporting your image. Your fans would love to know your process because it is something they can learn from.
To share my process, I record a time lapse of the video and share it on my YouTube channel. Below is an example:
And while you are sharing your process, make sure to add your products + affiliate links to earn a small commission.
5. A product review
People love to hear other people their opinions before they decide to purchase products. That is why we invented testimonials and ‘’Rate our product’’ reviews.
Since you are a digital artist, I assume that you have some (or a lot) of fans here and there. Those people are your fans because they like you! They see you as their biggest inspiration, and maybe one day, they want to be as awesome and talented as you!
Because they want to become talented like you, they want to learn how to do that. Your audience wants to know which tools they should use, which drawing software they should use, and if the Wacom tablet is even worth it, etc.
This is an excellent chance for you to write a product review. Bought a new Wacom tablet lately? Write an unboxing review about it.
Here is an example about how you can write a blog post about a review:
Let’s take a Wacom tablet for instance.
First of all: There is a golden rule of thumb: Take a lot of pictures! You know what they say; A pictures says more than a thousand words!
Second: Describe why you bought it, where you purchased it (Add your affiliate link), and how much it costed you.
After that, you describe how the package looks like. Professional, cheap, etc.?
Then, you are going to describe what’s included. Is there an extra charger included? Let your audience know. I know first hand how frustrating it is to lose a charger.
Next, it is time for testing. Is the installation guide easy? If not, make your own. How do you install the shortcuts?
After you have done all of that, it is time for everyone’s favorite part; Creating. Make a beautiful digital drawing, and publish the drawing in the post to show what the Wacom tablet is capable of.
Don’t forget to add your affiliate link to your blog post to receive a small commission when people decide to purchase the product through your link.
6. Share tips about digital painting
People are always looking for a way to improve. Why not share your best tips in one blog post. You could write a blog post about ten digital painting hacks that will enhance your digital art. In this post, share your best tips and tricks in detail. And with detail, I mean from head to toe.
Don’t just mention; ‘’Invest in some good brushes’’, but mention why you should invest in good brushes, and where to get some fantastic Photoshop brushes.
Pssst! Are you looking for some awesome Photoshop brushes? I have listed my favorites in this blog post: 10 Photoshop brushes you should buy if you would like to improve your digital art.
Oh, and I have also created some free Photoshop brushes for you. I use this brush pack every time I am painting digital.
Pro tip: Make sure to share video content in this blog post. People would LOVE to see how those digital painting tips will affect your digital art in real time. Here is an example of a time lapse I did while using my custom brush pack:
7. Mistakes you have made in digital art
I have wrote a blog post like this recently, and it still puts a smile on my face when I think back at it. I collaborated with nine other amazing artists, and we wrote a blog post about ten digital artists share the things they wish they knew earlier.
Not only I collaborated with nine more artists and gained some extra exposure, I also learned from each tip, which helped me improve my digital paintings way more.
It’s okay to show people you have made mistakes. You are not perfect, and neither am I. People want to learn from real people. Your audience wants to learn from the real you. They want to hear it when you fall flat on your face. Not because they hate you, but because it shows them that you are human.
8. How you make money with your art
Now, this is a viral blog post! People always want to know how they can make money with their passion. This blog post is the perfect opportunity to show people how to do that.
Do you have ways to make money with your artwork? Share them in a blog post! There are endless possibilities to make money with your artwork, and your audience wants to know how YOU do it.
Psst! Do you want to know 5 awesome ways to make money as an artist? Read this blog post where I explain 5 ways how you can achieve that.
So, whether it is selling prints, or open a Patreon account, they want to know how they can also bring home a little extra cash.
Do you make money through Patreon? Write a fantastic killer guide about how you can make money with Patreon. And make sure to mention every aspect. From adding a banner that converts to how to set up amazing rewards for your audience. And maybe the readers love your post so much they also want to become your Patreon.
9. Tips on promoting your art
A lot of digital artists share the same dream: Kicking their 9 to 5 in the butt and start their own digital art business and achieving financial freedom. Well, at least I know I have this dream.
But to be successful in this world, you need your ideal audience to notice you. But how?! Do you need to post ten times a day on Facebook, upload every sketch on DeviantArt, or create tons of new group boards on Pinterest?
Maybe you have +1.000 watchers on DeviantArt, or 5.000 followers on Instagram, or perhaps every Facebook post of you gets an average of 20 comments.
You might think this is not good enough, but it is. Even I haven’t reached one of these milestones! If you notice some engagement or growth on one of the platforms you market your art on, it is time to share your knowledge with the world!
Write a blog post about how you got so many followers, likes or comments. Share every strategy you are using. Be open! Your audience will thank you for that!
10. How you come up with art inspiration
Let me describe every artist’s biggest nightmare in 2 words: Art block. If you haven’t experienced it (yet), art block is a real thing Y'all. Art block is a phase where you can’t come up with artistic inspiration, but when you do, everything you create is not good enough.
Do you have a fantastic routine for coming up for inspiration? Share it! Do you come up with new inspiration every time you walk, take a shower, poop, watch a series, etc.? Create a list of things you do to come up with artistic inspiration. Remember: Your ideal audience wants to be like you! They want to follow your routines to killer art.
If running one mile every day is what it takes to get new art inspiration, they are willing to run the damn one mile.
I come up with inspiration by looking on Pinterest boards, or when I allow my mind to do nothing. It sounds crazy, but when you are bored, you are more likely to come up with creative ideas.
That’s it for now! If you enjoyed this blog post, it goes a long way if you could take a couple of seconds, and share this blog post on Pinterest, Facebook, Instagram, or another social media platform you prefer. This allows Join The Creative Side to grow, and your audience will be thankful for that.