Ever thought about selling your own custom digital painting brushes or other digital products? Stop looking for finding the right article, because this article is for you!
When you were thinking about selling your digital products, you might have run against some obstacles: ‘‘How do I create a storefront? What do I need to do when someone buys a product? How do I even upload products?’’
I can answer all of the questions above with one simple word: Gumroad.
Gumroad is a platform that makes it possible for artists like you to sell your products to customers with ease. You can create a beautiful storefront in a matter of minutes, and start selling to your audience right away.
Why I use Gumroad:
I use Gumroad to sell my digital products for many reasons. The first one is that their website and simple features (But yet highly effective) makes Gumroad easy to use. There is no code required to set up a beautiful storefront. Once you have finished setting up your account, you can create a storefront and add your first products in a manner of minutes. And another thing to add: The layout of the storefront never disappoints me.
My other reason why I use Gumroad is that it is made for creators like us. Let me quote something from Gumroad their website to give you a better idea for who Gumroad is: ‘’Gumroad is for independent writers, designers, software developers, musicians, artists, teachers, filmmakers, and anyone in-between. Whether you sell digital goods or physical goods, you can use Gumroad. Simply put, if you make stuff for people to buy — Gumroad is for you.’’
What I love about Gumroad is that you are not only limited to sell ‘’Just digital products’’. Want to sell bundles? Go for it! Want to add variations to your products (Size, video format, color, etc.)? No worries! Want to sell a license, but you need license keys? Gumroad has you covered!
Another thing I love is that you can access most of the fantastic features for free. And a premium plan is only $10/month. By the way, that’s an affiliate link, just so we are on the same level. But hey, Gumroad is a platform I swear by, and I think you will too after this blog post.
Let’s create your Gumroad account
First of all, we are going to set up your Gumroad account. This is actually pretty straightforward, thanks to Gumroads easy interface.
To get started, press the shiny button below to create an account.
Then, at the top right, you will see a button that says ‘’Start Selling’’. Press this button, and you will see a pop-up appear. Fill in your details, prove to them that you aren’t a robot. I assume you aren’t, right? After you’ve signed up, go to your profile and press the button ‘‘Start selling’’.
From here, they are going to ask you a couple of questions to improve your user performance, and so buyers can discover your products more accessible. As they state; ‘’It’s worth it.’’
In this blog post, we are going to focus on how you can add products. If you would like to get an in-depth guide about setting up your profile, how to use analytics and other features; Download my Gumroad Creator Checklist. This checklist contains all the things you should do create a killer first impression & to boost your sales on Gumroad. IN ORDER!
Add your first product on Gumroad
For showing you how to set up your account, I used a dummy account. I am going to switch back now to my main account to show you how to create your first product because I am more comfortable to use my own account.
At the top menu, tap the ‘’Products’’ tab. This is how my products tab looks like, but if you just opened your account, yours should be empty. To add your first product, tap the button ‘’Add a product’’ (Stating the obvious here, hehe).
From here, you can choose if you want to add a digital product, a physical product, or you want to send your customers to another product that is not hosted on Gumroad.
We are going to sell Photoshop brushes. Photoshop brushes are a digital product, so we are going to click on ‘’Digital Product’’.
After you have done that, you will see 3 more options. I know, so many choices! But that is what I love about Gumroad. They think about everyone.
Product: This means your customers can access it instantly after they have purchased it.
Subscription: Charge a monthly fee. This is ideal if you want to send monthly photoshop or procreate brushes to your audience, in exchange for a monthly fee.
Pre-order: If you are not sure if your product will sell, you can test the waters a little by giving your customers the option to pre-order your products.
Haven’t opened your Gumroad account yet? No worries!
I don’t want to pre-sell the brushes, and I also don’t want to create a subscription; I want to sell instantly. That is why I am going to press the icon ‘’Product’’.
From here, you will see an easy to use form where you can create your first product. I wasn’t joking when I said Gumroad is user-friendly. No code is required or any advanced tech stuff.
First, we are going to enter the name of the product. I am going to create an exact replica of my 21 Glitter brushes for Adobe Photoshop. Interested? You can purchase the glitter brushes here.
So, I will enter ‘’21 Glitter Brushes for Adobe Photoshop’’ as my product name. At the right, you can decide your price.
Tip: Want to sell in another currency? Just tap the dollar sign, and your product will change currency.
Tip 2: Want to add the feature ‘’Pay what you think they are worth’’? Add a ‘’+’’ at the end of your pricing, and they can pay the price you listed & up. For example, if I use $15+, they can’t go lower than $15, but they can pay $17
Then, press the text ‘’Choose your files’’.
Note: These are the goodies your customers will get after they purchased your product. So for this, I am going to upload my glitter brushes + a 10-minute video tutorial I recorded on my computer.
After your products are done uploading, press the button ‘’Next: Customize.’’
Now you should see this page. This is my favorite part. From here, you can customize your product by adding an image, description, change the URL, and more options.
First, we are going to upload a preview. You can choose between an image, audio or video. I am going to upload 4 pictures, to give my visitors a clear look about what they can expect.
Then, we are going to fill in the description. Give some information about the product you are selling, tell them what they will get, any disclaimers, etc.
If you upload a video, you can choose if your customers can download the video, or only stream it. By only streaming it, you prevent that your video gets re-published or re-sold.
If you scroll to the bottom, you can choose a custom URL. For my published version of my glitter brushes, I have a custom URL. Have a look here.
And next to the custom URL option, you can set a quantity by pressing the text ‘’Limit product sales’’. If you only have 10 in stock, add ‘’10’’. This will create an overlay on top of your product so your customers can see how many there are remaining.
If you are done with everything under this tab, press ‘’Save changes’’. So far, my product looks like this:
Now we are moving on to the next tab: ‘’Options’’.
Here you can add variations, discounts or a license key. I don’t want to add any discounts, options or license keys, so I am going to skip this part.
It is time to publish your first digital product. If you haven’t already, what are you waiting for?! Hit the blue ‘’Publish’’ button, and your product is live. Congratulations! You just published your first product with Gumroad!
If you haven’t opened your Gumroad account yet, you can still do that here.
Now it is time to tell the world. Just go to the ‘’Share’’ tab, and share the heck out of your products. Gumroad offers 3 options to share your product.
The first one is the regular link. Just click the sheet with the ‘’+’’ icon, and the link will be automatically copied to your clipboard. You can now paste it wherever you want: On your website, on your Instagram profile, or even on your Pinterest; Everywhere where you can insert a link, you can publish this link. Here is a link to one of my brush packs I am selling: https://gum.co/21-glitter-brushes
Gumroad lets you generate a button that redirects to your product, or creates a pop-up. You decide. I love this button because it is simple but yet elegant. This makes sure I can embed it on my website, without it will look odd.
This is how the button looks like (I used it for my published glitter brush pack)
Well, this is my all-time favorite. The overlay function. This lets you add your product page on your website! This means people can get a great first impression of your product without having to leave your website. And even better, they can purchase your product while staying on your site.
Here is how the embedding looks like:
And that is how you create your first product. I swear by Gumroad, and I hope you now love it as much now as I love it! Get started with Gumroad by opening your account for free. Use my link to get a 14-day premium trial.
Want to boost your sales on Gumroad and make a great first impression? Then don’t forget to download your Gumroad Creator Checklist.
If you enjoyed this blog post, it goes a long way if you could take 30 seconds and share it on Pinterest.
What digital product are you planning selling on Gumroad? Leave a comment!
Lots of love,