This blog post contains affiliate links. you can claim a free trial of this item if you click the link. Full disclosure: I get a small commission, but only if you decide to spend money on this item. This allows me to continue doing what I love, and plan my future. thank you so much for supporting Join The Creative Side!
This is already my second post about email marketing on Etsy. Last week, I showed you how you could add people to your Etsy email list with a reaaally simple hack. And today, I am going to explain to you why you NEED to build an Etsy email list if you want to generate more sales.
My all-time favorite email provider I recommend is Convertkit. When I switched from Mailchimp to Convertkit, my open rate DOUBLED!
Let’s dive in, shall we?
You own your Etsy Email list
You won't build your house on someone’s else’s land, would you? Think about it. You spend months making your home on someone else’s land. After you are done, you are so PROUD of what you did.
You know what happens next? The owner of the land decides to sell YOUR house and keeps YOUR money. So bye bye house.
Why am I giving you this metaphor? Because it is the same with social media. There are only two important things you own: Your website and your Etsy email list.
You can’t only rely on social media. Maybe you have 10K Instagram followers. Well, good for you. But maybe you also had 10k followers on Myspace. Tell me how much they are worth it now.
Here is the thing: You don’t own your social media. If Instagram decides to close doors tomorrow, you will lose all your followers.
BUT if your email list provider decides to close doors, you can export all your customer’s data and import them into another email provider. That means you won't lose your subscribers.
Okay, don’t close this tab and delete all your social media accounts now. They can still be highly effective. You can lead those followers to your Etsy email list. What I am saying is don’t make social media your #1 platform, because you don’t own it.
Email is more personal
You really should realize that it is a privilege to appear in someone’s inbox. Okay Chelsea, now you are exaggerating. No, I am not. Think about it. Someone trusted you with THEIR email address.
In this society, it is almost dangerous to give your details to strangers. So it is an amazing feeling if someone trusts you with THEIR email address.
Also, you can customize your emails, and with Convertkit, you can even tag certain subscriber by interest so that you can follow up with way more personal emails.
You probably have experienced that those creepy Facebook ads showed you something you literally dreamed of? Well, it isn’t witchcraft. They have been collecting data from you all the time.
Convertkit can do the same. I can tag people by interest, and send out more personal emails to my subscribers. In that way, they will feel more connected to me.
You don’t have to deal with the algorithm
Speaking of dreaming. The algorithm gives me nightmares. You know how hard it is to make sure your Instagram posts get found because of the algorithm. Yeah, F you algorithm.
If you have a small following, you don’t stand a chance, unless you are spending 24/7 on Instagram to receive only some followers. The same is for all the other social media platforms.
But email does not have an algorithm. HOW WONDERFUL! If you send something to a subscriber, it will end up in their inbox, no matter what. That is what I love about newsletters. You don’t have to invent unlimited strategies to beat the algorithm. And when you finally found the perfect strategy for Instagram, the algorithm has already changed.
You can customize emails easier
You probably wouldn’t think of it right away, but it is true. With email, you can decide where you want your image to appear. You can also insert HTML, add links, add icons, freebies, GIFS etc. The only thing you can customize with social media is adding emojis. And I know, emojis are fun, but they won’t help you to make cash millions.
You can also easily create a kickass template for your emails so that people will recognize them instantly!
People always read their email
Did you know people spend a big amount of the day looking at their emails? I know I do for sure. I am checking my emails A LOT. Emails have been used for decades now. For everything you buy, subscribe to, etc., you need to fill in your email address.
Social media comes and goes. I know that is not a fun idea to think about, but sadly it is true. Emal will stay. That is why your Etsy email list should be your top priority!
Email will make you more revenue
If you puzzle all these reasons together, you will come to a result that email will make you more money. Also, email conversion is waaay higher than social media.
And because it is personal, you don’t have to deal with the algorithm, you can customize it, and you own it: Email is a friggin’ sales machine!
So where are you waiting for? You need to start your Etsy email list RIGHT NOW! Click here to sign up for Convertkit (use a 14-day trial with my link’) and finally start building your email list.
Once you’ve done that, read my other post: How to get Etsy visitors on your Etsy email list with his simple hack to keep those subscribers flowing.
When are you planning to start your email list? I would LOVE to know. Leave a comment below, I always respond.
If you appreciate this blog post, I would be excited if you could share it with your friends on Pinterest, They will love you for that. You can even pick your own image!
Lots of love,